The new permanent exhibition at the Göcsej Museum, titled Life of Our Ancestors, guides visitors through the daily lives of the past residents of Zalaegerszeg. The citizens of the town: the villeins of the mediaeval farming town, the soldiers of the Turkish border fortresses, the guild craftsmen of the 18^th and 19^th centuries, the small-town nobles of the Hungarian Reform Era, the intellectuals who modernised the town at the end of the 19^th century, the town and county officials who formed the local elite between the two world wars, and finally, the factory workers who moved and settled here in the decades of socialism are represented in a sequence of rooms. The exhibition presents all of the above through traditional and contemporary exhibition methods. A smartphone-downloadable audio guide provides further insight on the themes, artefacts, and interiors.